4 Ways to Market Your Marijuana Business on a Shoestring Budget

A caregiver picks out a marijuana bud for a patient at a marijuana dispensary in Denver on Tuesday, Sept. 18, 2012. Colorado, Oregon and Washington could become the first to legalize marijuana this fall. All three state are asking voters to decide whether residents can smoke pot. The debate over how much tax money recreational marijuana laws could produce is playing an outsize role in the campaigns for and against legalization, and both sides concede they're not really sure what would happen. (AP Photo/Ed Andrieski)

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If you’re one of the thousands of marijuana business owners in full start-up mode and you’re building your business on a shoestring budget, marketing and advertising can seem like overwhelming expenses.

However, with a little creativity and the right effort, you can grow your marijuana business and engage in strategic marketing activities without breaking the bank.

The most important factor is the willingness to put yourself out there with these Four Easy Ways to maximize your marijuana business on a shoestring budget:

Content Marketing

grow guide worm farm

Allie Beckett’s Grow Guide

Article marketing is one of the most effective and least expensive ways to advertise your business. Many marijuana publications and websites are looking to share high-quality content from experts in every cannabis-related activity.

As I’ve stated many times before, people do business with people they know, like, and trust. Building the credibility that will lead to trust is always easier when you can position yourself as an expert and a leader.

Can’t get another publication to accept your work? That’s okay! You started a marijuana business to blaze your own trail. Maintaining a blog where you can post written or video content allows you to create a hub for people to indoctrinate themselves to your brand and your mission while helping you stand out as an industry expert.

Social Media Marketing

social media logos

When executed correctly, social media is a powerful and inexpensive way to present your marijuana business to a world of customers. The key to success is to balance your posts between promotional and relevant, engaging information.

Don’t overlook the importance of engaging with your social media community on a personal level. If your social media posts are limited to a one-way shouting dynamic, you may come across with a stereotypical used car salesman vibe — a total turn-off to all of your prospects.

Social media is also a great platform to elevate your business and extend your professional network. Following and engaging with key industry influencers is an easy and effective way to shine a bright light on your marijuana business.

Community Service

community service

Due to the federally illegal nature of the cannabis industry, you are unable to send samples of your products to various journalists for review.  Therefore, you must get creative to get the media’s positive attention.

Engaging in community service and public outreach campaigns are easy wins for your marijuana business.

Recently, a Colorado Springs Cannabis Club earned national headline attention for their “fill a bag with trash, get a free joint” campaign. A community service campaign is not only a great way to give back to the community, it’s an effective way to get the public to notice how you contribute to the community.

The key is to engage with industry influencers across your social media channels and to reach out to the journalists covering the cannabis industry in your area. These journalists are hungry for a positive story, and you can help them write one.

Public Speaking

public speaking


Public speaking is not for everyone.  However, it is an amazingly effective way to market your marijuana business and position yourself as a leader and an expert in the cannabis industry.

Most cannabis events are exceedingly expensive.  Spending $1,500 for a small booth on a trade show floor can be well outside of a typical start-up’s budget. However, event speakers don’t usually have to pay an entry fee.

If you have knowledge to share are willing to put yourself out there, you can volunteer to speak at marijuana business events on a regular basis.

Additionally, there is no better way to build the credibility you need for success than to impart your wisdom on the eager masses.

public speaking alexa divett

Alexa Divett speaking at a Women Grow event




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