The Key to Marijuana Business Success is in the Relationships
When it comes to building brand loyalty, creating relationships and building trust are imperative for success. Remember the old saying, “People do business with people they know, like, and trust.” Nowhere is this statement truer than in the cannabis industry where new patients can be a little hesitant and nervous about walking into a dispensary.
Here are FIVE SIMPLE WAYS for dispensary owners to turn their patients into loyal customers for life:
Over Deliver Value by Listening and Providing Expert Information
You are selling more than medicine. You are selling knowledge, wisdom, understanding, and in many cases, a sympathetic ear to listen to what is ailing your customers.
Your patients are craving an authentic experience that makes them feel valued. They may be battling a terminal illness or severe and chronic pain. They may not understand the nuances of medical marijuana including dosages, how to use various forms of medicine, and how different products can help with different ailments.
If you provide a place where people feel valued while providing quality information that will help with their ailments, they will come back time and time again.
Offer Returning Patients a Discount on Services
Everyone loves a good deal. Therefore, when a customer returns to your marijuana business it is a good idea to reward them for coming back.
Smart business owners know the advantage of customer loyalty and understand that the cost to acquire a new customer is far greater than the cost to keep an existing one. In fact, classic business management books tell us that the cost to acquire a new customer can be as much as ten times the cost of keeping an existing customer.
You don’t have to break the bank with this; you can offer them a percentage off their bill or a free sample of an alternative product that may help their particular ailment.
Simply acknowledging that you appreciate their business and are thankful that they are returning to your store is a great way to encourage loyalty.
Patients Love Referral Programs
Giving your current customers rewards for referring other patients is another way to show your appreciation for their business. It’s also a great way to grow your database and help spread the word about your dispensary.
Engage With Your Patients Across Social Media
Engaging with your patients across social media not only gives them updates about your business but also gives them an inside look at something special they might share with their friends.
This engagement combined with delivering valuable information in the form of content will give your business a more human feel and will encourage patients to return again and again.
Authenticity Goes a Long Way
Obviously, you don’t want to seem fake when you interact with your patients. When you are working to build these relationships, make sure you and your bud tenders authentically care about your patients’ well-being.
Separate your brand from the rest. Remember that while you build your brand you want to build trusting relationships with your patients. If you truly want success you should not invest in one without the other. Your work to build lasting relationships with your patients will pay huge dividends in regards to the growth of your company.
You will be amazed at how quickly the little things can add up when your brand loyalty turns patients into loyal customers.