Hemp and cannabis have come into the spotlight in the fashion world, and not in the tie-dye hippie style of yore. A collab by BAIT and Adidas Skateboarding has resulted with Adidas Happy 420, a new Stan Smith Vulc shoe crafted from natural hemp.
The look of these high-quality kicks is an homage to medical marijuana on several levels. The hemp upper body has been heat-pressed with a pebble stone pattern in natural tones, including matching laces, that includes a smiling face on the side. The hint of being “stoned” and getting back to nature at the same time is cerebral and thought-provoking.
A closer look
Take a closer look at the tags on the tongue and heel, and the correlations is even more pronounced. The tags look like medical marijuana tags you might see at a dispensary. Barcoded, with a dosage of 420mg at least once a day. Inside the shoe, the heel sticker provides the warning:
MAY CAUSE RELAXATION