Adidas Launch Hemp “Happy 420” Skateboarding Kicks (And You Can Hide Your Stash In Them)


Hemp and cannabis have come into the spotlight in the fashion world, and not in the tie-dye hippie style of yore. A collab by BAIT and Adidas Skateboarding has resulted with Adidas Happy 420, a new Stan Smith Vulc shoe crafted from natural hemp.

Subtle humor


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The look of these high-quality kicks is an homage to medical marijuana on several levels. The hemp upper body has been heat-pressed with a pebble stone pattern in natural tones, including matching laces, that includes a smiling face on the side. The hint of being “stoned” and getting back to nature at the same time is cerebral and thought-provoking.

A closer look


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Take a closer look at the tags on the tongue and heel, and the correlations is even more pronounced. The tags look like medical marijuana tags you might see at a dispensary. Barcoded, with a dosage of 420mg at least once a day. Inside the shoe, the heel sticker provides the warning:

Adidas Skateboarding


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