Cannabis-related businesses are not just limited to dispensaries. The diverse industry now includes smoking accessories, clothing lines, manufacturing equipment producers, packaging designers, delivery services, and even laboratory testing services. All of them are serious businesses with the serious goal of making money and helping customers. So why is it that they have such a hard time being taken seriously?
Marketing works both ways
To be fair, the government knows how to use propaganda to influence its citizens. From bond buying campaigns to supporting our troops, it knows how to promote an image effectively, and make it stick. Unfortunately for cannabis, the propaganda machine of prohibition did its job very well. It managed to ingrain even in the positive cannabis culture certain images that are still touted today. Even the name marijuana is a product of negative advertising.
To change how we are viewed, as consumers and an industry, we have to change our vocabulary….