Microsoft and marijuana
Often it takes the attention and respect of a big player to put a little guy on the map, and the cannabis industry has just ben given that. The software giant Microsoft has recently partnered with Kind Financial, an ancillary cannabis business, to help it land bids for its seed-to-sale tracking systems. Cannabis industry consultant John Conlin says:
This is earth-shattering. It’s a huge deal. Huge, huge, huge.
Somebody big sooner or later was going to make a move. And here they come, and I think it’ll just open the floodgates.