A new direction
In writing his book, Schmader was clear with his publishers about the direction he wished to take — and that which he wished to avoid.
“It’s really just like a user’s guide,” he says. “None of that naughty counter-culture vibe; have it just be like a guide to scotch. There are a million books that are packed with stoner puns, and they’re all about being naughty and transgressive with weed, and I wanted it to be something like, ‘Alright, this is something smart grown-ups might enjoy.’”
The adult-like approach to cannabis acts as a prism through which readers can absorb a plethora of information: Schmader covers subjects ranging from etiquette, history, recipes, and even select musical and museum experiences that may be made even better after having smoked.