Oregon’s New Teen Cannabis Prevention Campaign Isn’t Horrible


This article was originally published on Leafly.

By Bruce Barcott

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With its “Stay True to You” campaign released today, Oregon’s state health agency has done what few nonprofits and government agencies have ever done: created a youth cannabis prevention campaign that’s not entirely embarrassing.

The $4 million campaign, funded by state cannabis tax revenue, uses a combination of adult testimonials, facts about teen brain development, and warnings that younger siblings will emulate their older brothers and sisters. You can watch a couple examples here and here.

Oregon Health Authority (OHA) officials shaped the messages based on focus groups conducted among youth and adults 14 to 20 years old in a number of cities around the state.

“Young people in our focus groups related to the idea that being a teenager is hard,” said Kati Moseley, OHA policy specialist. “Young people recognize that marijuana has the potential to affect their present and their future. We used this insight to develop an approach that speaks to youth on many levels.”

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“Don’t Be A Lab Rat” (Colorado, 2014)

Colorado state officials were so passionate about waving kids away from the state’s new adult-use cannabis industry that they created actual human-size cages and placed them on campuses and public parks. (Jokers, of course, proceeded to take selfies of themselves and their friends partaking in and around the cages.)

“Will the New Face of Date Rape Look Like a Cookie?” (Florida, 2014)

Opponents of Florida’s 2014 medical marijuana amendment cooked up that question as part of their campaign to torpedo MMJ in the Sunshine State.

“The Science Is Clear” (Canada, 2014)

Stephen Harper’s Conservative government came up with this anti-cannabis ad that claimed “the science is clear” that cannabis caused health damage and shouldn’t be considered medicine — even as his own agency, Health Canada, was licensing growers to provide medical cannabis to patients. The ad was so hated that the Huffington Post headlined a story about it, “Harper Government’s Marijuana Ad Is Being Disliked to Hell.” The government quietly removed the ad from YouTube.

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“Deflated Girl” (U.S., c. 2007)

In one of the last anti-drug ads put out by the Bush administration, a teenage girl describes her friend, sitting on the couch, who has apparently flattened like a balloon because of her cannabis use. As writer Dominic Holden observed at the time, this ad wasn’t merely creepy. It dehumanized all cannabis users. The girl’s smoking, Holden wrote, “has literally deflated her into a non-person.”

“Lindsay and the Magical Talking Dog” (c. 2000s)

Not sure what the takeaway was meant to be here. If smoking cannabis lets you chat with your dog, isn’t that actually an incentive?

“Get High On Yourself” (1981)

The original and still best/worst: This all-star cast (Paul Newman! Bob Hope! Cathy Lee Crosby! Robby Benson! Google him!) came together in 1981 to sing — we use the word loosely — one of the worst songs ever written. The producer, notorious bad boy Robert Evans, made the spot as part of his public service sentence for, yes, a cocaine conviction.

The 13-minute Prohibitionist Film Festival

Can’t get enough? Here’s a whole reel of the worst anti-drug ads ever made. Enjoy.


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