In California, medical marijuana can be advertised, but has to include a specific notice to consumers. Rules in other states, like Colorado, prevent ads from reaching an audience that could potentially be more than 30% underage, which is next to impossible. Billboards, newspaper ads, mailers, and flyers also face similar restrictions.
As those laws can change from legal state to legal state, it can make building a business quite a headache.
Internet restrictions are even more painful. Most of today’s big ad spending isn’t for television or radio anymore; it is for search engine optimization. SEO leads customers to your site by placing it at the top of a list…