The California Green Rush: From Counterculture To Big Business


With new state law allowing cannabis businesses to actually turn a profit, and legal recreational use on the horizon, the world’s largest marijuana market is set to explode. From counterculture roots, the cannabis market is already a billion dollar industry, coming out of the shady underground to emerge as an industrial giant.

California dreaming

Now that for-profit business can partake in the business, with the law taking full effect by 2018, everyone is rushing to California. Big investors and corporate dollars are trying to push their way into the fray. Cannabis loving celebrities are seeking a piece of the pie as well, with some notable names crossing over into marijuana like Snoop Dogg, Willie Nelson, Roseanne Barr, Whoopie Goldberg, Wiz Khalifa, Julian Marley, Ky-Mani Marley, and of course, Tommy Chong.

In the big leagues


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The thought of huge players entering the market worries some growers and small business owners. CalCann Holdings is planning a high-tech greenhouse and…

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