Vendors Rebrand Pot’s Stoner Image To Keep Business Growing


Growing a cannabis business, pun intended, is about more than just getting long-time cannabis lovers to come to you. It’s about bringing in new customers who have been on the fence about trying cannabis. One business in Boulder, Colorado has done an excellent job of separating themselves from the traditional stoner stereotype and is reaping the rewards.

The Farm

With soothing earth tones, big glass windows, and an owner who’s background in spa management is ideal for bringing customers a warm, soothing, and inviting atmosphere, The Farm is so casual and organic in its environment that owner Jan Cole says:

“We have a lot of people who come in think that we might be an organic food grocer or something.”

That organic food loving, socially conscious crowd is exactly the type of customer Cole is trying to ‘recruit’ into the cannabis culture. The Farm advertises its cannabis as organic, pesticide-free, and locally sourced, much like eco-friendly Farmers Markets…

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